Photo: RICK EGLINTON/TORONTO STARMirvish Productions and the Sony Centre are joining forces to cross-promote and co-produce programming, announced David Mirvish and Dan Brambilla, CEO of the not-for-profit Sony Centre. Both companies are major heavyweights in the Toronto theatre community and the new partnership has got a lot of people talking.
According to Ouzounian in The Star; "both men revealed that they will immediately start offering their patrons special arrangements to purchase tickets for the other’s shows; help each other with cooperative publicity and make the spacious (3,200-seat) Sony available for up to 10 weeks a year for Mirvish-Brambilla co-productions that would demand the increased capacity and production facilities" (Thestar.com)
It will be interesting to see how this all pans out, however, to read the full article in The Globe and Mail regarding this merge, click here!
According to Ouzounian in The Star; "both men revealed that they will immediately start offering their patrons special arrangements to purchase tickets for the other’s shows; help each other with cooperative publicity and make the spacious (3,200-seat) Sony available for up to 10 weeks a year for Mirvish-Brambilla co-productions that would demand the increased capacity and production facilities" (Thestar.com)
It will be interesting to see how this all pans out, however, to read the full article in The Globe and Mail regarding this merge, click here!
No comments:
Post a Comment